The New York Film Festival is a prestigious film festival that has been running for 62 years. It is hosted at Alice Tully Hall, a uniquely shaped building located in Lincoln Center, New York. Inspired by this distinct architecture,
I designed a flexible and adaptable logo. However, rather than simply drawing inspiration from the building itself, I wanted to capture what sets this festival apart from others. Unlike most film festivals, this one is non-competitive and focuses purely on the experience of watching films.
Identity project
Wordmark design
Branding
Brand system
Motion design