New York
Film Festival


Identity project, Wordmark design, Branding
Brand system, Motion design


The New York Film Festival is a prestigious film festival that has been running for 62 years. It is hosted at Alice Tully Hall, a uniquely shaped building located in Lincoln Center, New York. Inspired by this distinct architecture, I designed a flexible and adaptable logo. However, rather than simply drawing inspiration from the building itself, I wanted to capture what sets this festival apart from others. Unlike most film festivals, this one is non-competitive and focuses purely on the experience of watching films.








Alice Tully Hall                                                                               

Home to the New York Film Festival and                              
The Chamber Music Society of Lincoln Center.  





















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Min Sung Chung
Updated_ July. 2025

Manhattan
New York, NY