Hwamun

Identity project, Branding
Brand system, Motion design


In a near-future society where emotional well-being is monitored, curated, and even prescribed, Floral Futures is a botanical interface brand that delivers emotionally intelligent flowers. Each flower is genetically and symbolically tuned to help express, balance, or reveal hidden emotional states based on personal data, atmospheric inputs, or memories.







Hwamun is a speculative flower brand that merges biotechnology and emotional design, offering flowers as tools for expressing and balancing moods.















































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Min Sung Chung
Updated_ July. 2025

Manhattan
New York, NY