In a near-future society where emotional well-being is monitored, curated, and even prescribed, Floral Futures is a botanical interface brand that delivers emotionally intelligent flowers. Each flower is genetically and symbolically tuned to help express, balance, or reveal hidden emotional states based on personal data, atmospheric inputs, or memories.
The key aspect of this branding system is its atmosphere. When the type is filled with color, it functions solely as typography.
However, when converted to an outline, it transforms into a free and open graphic element that aligns with the spirit of jazz, allowing for more versatile and expressive applications.