Vladimir Horowitz, one of the 20th century’s greatest pianists, is known for his emotive style and ties to Romanticism. This project traces three key moments in his career: his 1936 Paris recital and 1939 return after illness; his 1953 retirement and iconic 1965 Carnegie Hall comeback; and his emotional return to Russia in 1986 after 60 years. The design reflects these milestones through evolving brush strokes and a custom typeface—growing from subtle to bold—to mirror Horowitz’s deepening identity and artistic legacy. Identity project
Type design
Packaging design